I'm reading this book right now. For the second time in a row.
Author Seth Godin has me riveted with his take on becoming indispensable in the world of business.
Setting yourself apart.
It's far and away one of the best books I've read on the art of business. And art.
Excerpts from Linchpin...
“Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.”
“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”
“Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”
“I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.”
“The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.”
Melissa Bolton, Copywriter & Internet Marketing Strategist
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